Media Kit

North Simcoe Tourism (NST) or better known as ‘Heart of Georgian Bay’ is the Destination Marketing Organization (DMO)NST-Media-Kit-2019_Proof_Cover.png
for the Heart of Georgian Bay region, which includes the Towns of Midland and Penetanguishene, and Townships of Tay
and Tiny. We are a not-for-profit organization devoted to attracting people to visit and encouraging them to stay longer,
spend more and return often by working with industry partners to develop new products and packages, and strategically
marketing the unique regional offerings. Our focus is to be the tourism portal for information on what to do, where to sleep,
where to eat, where to shop, upcoming events and more.  

The financial contributions from the municipalities of Midland, Penetanguishene, Tay and Tiny enable the organization to
offer exciting marketing programs at marginal costs to the tourism industry stakeholders.

Click HERE for your printable Media Kit, to learn more about the opportunities available in 2019.

Partner Benefits

  • FREE web listing with logo, website link, photos & videos
  • Social media mentions and tags
  • Monthly newsletter blast opportunities
  • Collaborative marketing programs
  • Networking and partnership opportunities 
  • Packaging opportunities
  • Industry statistics
  • Workshops & training opportunities
  • Knowledge on funding opportunities

Eligibility Checklist

In order to be a part of the Heart of Georgian Bay stakeholder base, your business must tick all the boxes in this simple checklist:
  • Located in Midland, Penetanguishene, Township of Tay or Tiny Township
  • Falls into one of the tourism sectors: Accommodation, Food & Beverage, Attractions, Adventure Tourism, Retail or Transportation
  • Registered business or organization
  • Physical location is maintained with staff and on-site signage
  • Year-round contact available (phone number and email)
  • Provides visitor-friendly services
  • Has an up to date website and/or social media pages

2019 Opportunities:

FREE Web Listing on

With a few easy steps, your business can be listed in up to 3 categories on Plus, by creating a profile on the Heart of Georgian Bay website, a duplicate profile is automatically created on to give your business even more exposure! Update your profile as often as you want, on your own terms.

Discovery Guide

The Discovery Guide is a spotlight piece, attracting visitors to the Heart of Georgian Bay and helping them navigate to attractions, businesses and accommodations once they arrive. 40,000 copies are printed and distributed to hotels, attractions, restaurants, golf courses, marinas, ski resorts, municipal offices, real estate offices, recreation centres, LCBO locations, and more in North Simcoe, plus 50 locations within Simcoe County and to 60 tourism information centres along the 401 corridor from Windsor to Montreal! With price points ranging from a free business listing to $1,500 advertorial, there is something for everyone.

Discovery Pass

Your ticket to the Heart of Georgian Bay! It includes admission to authentic attractions and discounts for other businesses within the tourism sector, so that visitors can make the best of their visit! Buy-in includes design, print, and distribution; all you have to do is report monthly on how many are redeemed at your business. Plus the terms and conditions of your offer are completely customizable!